Lisa Fritsch, Esq.
PRINCIPAL (Oracle)
I began LFG to impart what I’ve learned from over twenty five years and four++career pivots to others who are looking to become more fully who they are, excited to show up expecting what they are truly worth, and who are looking for the tools to be part of a creating a world where all have the potential and power to reach their fullest purpose. If you’ve been playing too small, asking the wrong questions, or not clearly seeing the way to propelling your work or life in the direction of your most sacred and important dreams and ambitions, LFG (aka Let’s F*king Go!) is for you and you are in the right place.
When we are playing small, we know it, in our soul and we feel it in our bodies. Our soul may lose the force with which it niggles us, but once it speaks to us, we cannot unhear that knowing and the energy it takes to feel good is overbearing.
It takes tremendous courage to confront and act on our desire for our own personal greatness. I don’t believe we lack courage because we don’t think we can or are afraid to fail. I believe we lack courage because we don’t fully know or see ourselves. Because we have not tested ourselves to an intimidating degree where we might discover just who we are. It was not until after I failed miserably running for Governor that I began to understand the power of this decision. It took years to fully own that story and allow it into my personal legacy and now I basically have a t-shirt. I cannot wait to hear what you’ve done and what we will do together!
“We can do hard things!” Thanks, Glennon Doyle.
“No one truly consoles himself by considering that a bird in the hand is worth two in the bush, that to travel hopefully is better than to arrive, that half-a-loaf is better than no bread. Such proverbs are the cynical distillation of experience, but they are nothing to live by.”
The quote above is from a book that changed my life. Though this writer is now controversial, I believe that good advice can come from several sources — not just those with whom we agree or who’ve led “perfect” lives. Speaking of that. I believe a life perfected is lived within the arena, not outside of it. I work with clients who long to be in the arena and not on the sidelines of their own or other’s lives. Working with me means that we play up, never small, celebrating all of the tiny victories along the way. Taking a moment throughout the journey to recognize and respect how far one has come is as important as arriving. But, yes, keep going! Excited to see you soon; thank you for coming!
And now, a word from our sponsor. 🙂
The Woman In The Arena
Lisa is a creative force: a media and communications expert, business advisor, and award-winning attorney. Lisa was a renowned talk radio show host on Austin’s number one talk radio station, KLBJ, for ten years, a national radio and television commentator, best-selling author, TedX presenter, and nationally published commentary writer. She founded media and communications company LisaServes in 2012, where she advised and served think tanks in Washington DC, civil leaders, and non-profit organizations. She ran for Governor of Texas in the Republican primary in 2014, coming in second place to Governor Greg Abbott. She has over twenty-five years combined experience in executive communications, media strategy, business consulting, complex contract negotiation, risk mitigation and business go to market as a legal counsel.
Her gift, and passion, is the ability to divine the best in others, helping them to esteem and elevate themselves and their most meaningful work. She personally aims to be part of creating a world where all have the power and passion to pursue their story and unique path to their fullest potential and is an active in her community supporting the underrepresented and education initiative. When she’s not working on a project or negotiating contracts, Lisa enjoys quality time with family and friends, running, and tennis.
My Big Pivot Timeline and Bio
Principal
2024: Launches LFG to help others make “money moves” in their work, bringing her wisdom from her diverse professions career and experiences and skills as a lawyer, media and communications strategies, and strong business acumen to elevate, build, and execute their most meaningful and highest vision of their work and themselves.
Lawyer & Advocate
2017- current: Lisa returned to law school at 42, and achieving the rare feat of landing a role as an in-house attorney at Fortune 50 technology company, Dell Technologies, where she was promoted three times in four years. Lisa also delights in providing pro-bono legal services to single mothers or other under served friends in landlord tenant disputes. In 2022, she was recognized as a Top Ten Lawyer by the Black Austin Business Journal for her quick rise to a senior position at a major technology company and her community activism.
Media and Communications Strategist
2015-2017: Launches LisaServes, LLC providing executive communications and media strategies to organizations, civic leaders, executives, and start-ups. Worked with clients to tell their authentic stories, create and drive values for their organizations, and achieve collaborative results among stakeholders. During this time invited as a speaker nationwide delivering a TedX, “The Freedom to Be the Angry Black Woman” and speaking on the book, Politically Corrected, lamenting on the corrections from her previous life as a black conservative “Avenger.” While Lisa enjoyed this work, she felt an even bigger pivot was calling, leading her to return to school and earn her J.D. from St. Mary’s University Law School.
Gubernatorial Candidate, Governor of Texas
2013-2014: In 2013, Lisa put her money where her mouth was as a talk radio show host and took her shot at public service, challenging the status quo after becoming disillusioned at an advisor stating that, “it was Greg Abbott’s turn.” Lisa4Texas ran a campaign to bring integrity and humanity to conservative values through support for dignified immigration reform, economic representation of the underrepresented, and a new tone and approach to women’s rights. Lisa led all other challengers to place second in the primary. It is this pivotal moment in the arena that Lisa abandoned politics, organized religion, and retired a twenty year career to reimagine, reinvent, and rebuild her life. Not throwing the baby out with the bathwater, Lisa uses the invaluable insights into the dynamics of power, politics, and people in her work every day. This experience taught Lisa the importance of playing to win rather than playing small.